This post was most recently updated on October 24th, 2023
[A collaboration post with Day Translations – but all thoughts are my own.]
Increasing traffic for your website is inherently linked to translating your content into a different language and letting it speak to everyone’s wants and needs. This can be easily achieved through content translation.
I’m an active internet user, and I always search for an answer on Google every day. Whether it’s a new update of new movies, research for blog posts, or many other things.
I was in the middle of finding some blogging opportunities when I landed on a website that wasn’t in English and there were no translating options. So I bounced.
I’m sure there’s been at least one time when you searched something then Google led you to a website that you couldn’t understand. Of course, most likely, you left the website in the end or at least went to an online machine translator and translated the content from the website into your language.
Why do you need content language translation?
I always thought that the United States is the country that uses the Internet the most. But, according to the latest data, China and India far surpass the United States when it comes to Internet users.
In 2021 Q1, China had nearly one billion active users on the Internet, while the United States only had 313,322,868. India has nearly double that of the U.S., too. After all, China and India have a much larger population than the United States.
Given the statistic above, have you realized that people coming from different countries and languages visited your blog but were not able to read your content due to the language barrier?
If this is the case, then you were missing out on tons of traffic to your site by not translating your content. You likely have tons of foreign traffic that are simply bouncing due to the lack of a translator.
Increase your revenue
Performing content translation can also generate a positive multilingual experience for users. This will help you boost consumer trust in your brand, which inherently increases revenue, as internet users are more likely to buy when accessing information in their native language.
Improve your SEO/SEM
It’s not a secret anymore that Search Engine Optimization and Marketing are huge deals for your website, especially regarding the need for content to reach your target markets and audience.
Multilingual SEO and SEM strategies can be accommodated by translating your content into different languages. The more popular and high-ranking, the better, multiplying the odds of gaining a higher ranking and better search results, which in turn generates more exposure for your brand.
Increase your website traffic
Implementing multilingual translation and SEO for your website content not only created more opportunities for people landing on your page to interact with the content but also generated traction for indexed pages.
Generate higher conversion rates
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela.
And when your content speaks the language your visitors want and need to hear to satisfy their desire for information, they will be won over.
How do you use content translation to get more traffic?
When it comes to getting your translation done quickly and easily, your first choice would be Google Translate, right?
Using plugins can be effective too, but most of the time, you’ll get error translations, and often the plugins will dramatically change the way your content looks. On top of that, these plugins can start to mess with your SEO.
Translating content into a different language is not as easy as you think. It takes a deeper understanding of the cultural nuances and layers to get your message delivered. One relevant example of ‘how not to’ translate into a different language is when dealing with extremely high-level accuracy translations into Asian languages, such as Chinese or Japanese.
Rather than translate everything on your site, I recommend using a third-party service for high accuracy at a low price point to just summarize a few top posts at a time.
Plugins and machine translation don’t work well. They simply can’t pick up on the nuances of different languages. Choosing a translation service provider that can add to the linguistic aspect of these cultural undertones will not only influence the translation of your message into a foreign language but will also generate wider traction for your brand, making it resonate with the cultural framework and identity of the target audience.
So, I recommend using a professional translation service only for your top-performing posts. It’s cheap, fast, and effective without giving you more errors, and it works to clean up.
And now, how about the rest of your content?
It’s a good start to optimizing your best-performing content, but you should also translate the rest of your content. Everyone wants to focus on creating sustainable traffic, so optimizing only one or two posts isn’t always ideal.
You can use the Google Language Translator plugin for the rest of your content. It gives you the ability to translate your entire website into 100+ languages. This plugin adds Google Translator to your website by using a single shortcode, [google-translator]. You can add the shortcode to pages, posts, and widgets.
However, as I mentioned above, using a plugin isn’t the best solution for content translation. It doesn’t translate everything with perfect precision. But, it’s a great choice if you’re low on time and money and want to increase your traffic.
I like to read Chinese novels these days, and thankfully the website has a Google translator available, so I constantly use it to read them. Even though it’s not 100% accurate, at least I got the point of the story!
Then, whenever you land on a website with a foreign language, what do you do? If the website doesn’t have a translate plugin available, you most likely bounce from the site and never think of returning, right?
If you want to get more traffic, it’s time to think about translating your content into different languages. Translating your content or localizing your website into a different language will be an essential element on your way to success in the global arena.
What is your top reason to perform content translation? Do you have a translation plugin on your website?