[A collaboration post – all thoughts are my own.]
Are you looking for Black Friday ideas for the holiday season?
Truthfully, I didn’t really know about Black Friday until I started blogging in 2020. Before bloggers tweeted the term on Twitter, I was unaware of its meaning, but I later learned that Black Friday is the Friday after the American Thanksgiving holiday.
From what I understand, Black Friday typically kicks off the holiday shopping season. With eCommerce stores embracing the holiday, Black Friday has expanded from brick-and-mortar stores to online sales. Plus, I found that Black Friday is a weekend-long sale event that runs from Black Friday through Cyber Monday.
Small business owners must choose their Black Friday ideas carefully so they can be profitable throughout the holiday season. They can draw in new customers who are seeking fantastic holiday gift offers by coming up with a Black Friday idea. As loyal customers spread the word about your fantastic deals to their friends and family, it might help you generate favorable word-of-mouth marketing.
Black Friday Ideas For Small Businesses
For creators, a Black Friday deal can help you sell out your products and boost brand awareness as more people become aware of them. All you need to stand out from the crowd are some brilliant Black Friday ideas.
Product bundles are my absolute favorite! Particularly in the case of stationary or skincare bundles. It’s comparable to describing small businesses’ “buy more, save more” strategy. You can get customers to buy more items in one order by bundling your products together. Customers will believe they are saving money by doing this because purchasing two or more things together is significantly less expensive than buying them individually.
This works best when you provide a fair discount instead of making individual purchases. For instance, you may provide a bundle at a discounted price that includes a 2023 calendar, a life planner, and a financial planner. If purchasing them individually is more expensive, customers will probably purchase them in bundles. I assure you, it works!
Deal of the Hour/Day
With Deal of the Hour or Day, you pick a specific product and sell it at a tempting discount. These special offers are always welcomed by customers, and if you continue to offer them regularly and randomly, they will come back. Your chances of earning sales will ultimately increase as a result, particularly on Black Friday when everyone is already in a shopping mood.
Offer a Discount for Referrals
To maximize word-of-mouth marketing for your Black Friday sale, consider offering referrals a discount. You can offer a discount to customers who refer their friends to your store. This is a fantastic Black Friday idea for boosting traffic and sales.
Offer specific exclusive discounts
Black Friday ideas often involve discounts. For example, you can give all of your products a 15% discount during Black Friday or a week before the day.
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Offer a Free Gift with a Purchase
One way to attract customers to your store on Black Friday is to offer a free gift with a purchase. I really like this since whenever I purchase a bunch of stationery from my favorite store, they always give in a cute pen or sticky note for free. Given that they will receive something for free, this is an excellent way to persuade customers to shop at your store. Make sure the freebie you choose is related to your products so that your customers will find it useful.
Create a Gift Guide
When your customers are having trouble finding the ideal gift for their friends and loved ones, gift guides are a wonderful method to help them. Depending on your niche, you might come up with gift guides for:
- New homeowners or someone who recently moved
- New moms and dads
- Personalized gifts for him/her
- Gifts for foodies, neat-freak, techies, movie buffs, etc.
- Gifts for kids and teens
You can customize these gift guides to meet your specific target market and the services or products you offer.
Having an early Black Friday sale is a great way to get ahead of the competition. You can get ahead by starting two or three days early; giving your customers a chance to shop your sale before the crowds arrive. Offering discounts before Thanksgiving weekend is a great way to appeal to impatient customers (like me) and people who are chomping at the bit to purchase their must-have gift items.