[A collaboration post – all thoughts are my own.]

Are you in the middle of preparing your business for Black Friday? Some of my blogger friends have prepared several strategies for Black Friday, such as giving discounts to loyal customers or marketing through social media.

While some of them have actual stores, the majority have online ones. As people can more easily browse store catalogs on their gadgets without leaving the house, I think that eCommerce is getting more and more popular. The fact that it includes a variety of payment methods also makes the purchasing procedure simple.

Preparing your business for Black Friday

However, the unique feature that only physical retailers can offer is the ability for you to physically examine the goods you are going to purchase. You can physically check the model, verify the color (since occasionally the color in the catalog can differ somewhat from the actual color), and carry other checks that you would typically make before purchasing an item, especially clothes.

And as a seller, it’s very important to prepare your business for Black Friday. And here are five steps for preparing your business for Black Friday so you can connect with new customers and strengthen your relationship with existing ones.

Plan your promotions

There are a few factors to keep in mind when planning any Black Friday promotions. To start with, you must choose the kind of promotion you will run. Examples that are frequently used are buy one, get one free promotion, percentage-based discounts, and free shipping. By rewarding existing customers for referring friends or sharing a social media post about your store in exchange for a discount, you can also run campaigns that help grow your audience.

The next step is to choose how long you want your promotion to last. You can create a special campaign that is only valid for a single day or decide to provide discounts for a full week or a month. It’s becoming more typical for businesses to launch longer-running promotions rather than limiting sales to just one shopping weekend. And as for me, I’d rather have a month-long sale than a single-day event!

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Prepare your website

It’s important to make sure your website is updated in preparation for Black Friday because so many customers now shop online. This includes checking the accuracy of your product details and delivery information. Making sure that any relevant details about promotions and holiday gifts are showcased on your page as well.

At last, make sure all your pages are updated with any relevant contact information, including your location, social media handles, business hours, and a customer service contact.

Prepare your actual store

If you own a physical store, you should be prepared for the possibility of increased traffic during these popular shopping seasons. During the busy holiday shopping season, make sure you have enough people on hand to provide excellent customer care and think about extending your hours for a few days or weeks.

Last but not least, make sure to include specific signage highlighting any deals or incentives you’re presenting in front of your store or in the window. I once went to a store that offered adorable and lovely trinkets. I was drawn to how wonderfully they had decorated their store; for instance, during Halloween, they had put Halloween-themed decorations in the front window. I’m looking forward to going back there in December because I know I’ll be picking up some Christmas trinkets!

Spread the word 

Use every marketing platform at your disposal right away to inform customers of any exclusive offers you have. Send a targeted email campaign to your subscriber list to inform them of any current deals, and post regularly about any holiday offers there. I enjoy checking the social media accounts of my favorite stores to see their special deals because it’s a great way to save extra money on items I regularly use.

No matter what kind of sales you may be having, it makes perfect sense to post more about your business throughout November and December, as more and more people are using social media to discover new products. Make use of your social media platforms to communicate your brand’s unique features and inspire interest in your products.

Build customer relationships

Black Friday and other shopping days are excellent opportunities to interact with new clients while also strengthening relationships with those you already have. By providing excellent customer service, you can create new, fruitful relationships with your customers. Providing your customers with correct shipping information and frequent updates is essential for providing excellent customer care.

Along these, make it simple for customers to reach you, and think about including a frequently asked questions page on your website. You may also consider providing a voucher that is only available to your repeat customers as a way to thank them for their continuing support.