[This article was originally published in January 2021 and has been updated for comprehensiveness.]
I’m not sure whether people want to read this blog post about why no one is reading your blog (?).
Nevertheless, when I just start out, I have no idea how to get people to read my content. My English is decent, and I am constantly concerned that I will make mistakes when delivering my content (many thanks to Grammarly for assisting me for years!). It is one of the most difficult things about blogging.
You’ve probably read many times in my post about ‘niche’ but have no clue how to start and work on these terms.
Research – Read – Practice.
I always say that RESEARCH is really important before or even after you get into the blogging community. I’ve been asked many times about the same questions (no offense) that you can simply find on Google – just type in the keywords and hundreds of results appear in front of you. Folks, Google still exists.
The problem here is that ‘some’ people are too lazy to do that or simply don’t want to read them thoroughly and practice the tricks or experiment with the tips. Trial and error are part of your life. Plus, if you’d like to make money from blogging then treat it like a REAL business! There is no instant success.
To be honest, I’m not too bright. I did not graduate from high school or university with the highest overall GPA. But I made it through those difficult years as a student. How do I do it?
Be creative, research information before starting to create something put the tips into action, and if they don’t work, try something else until you make some progress. If you’re not satisfied or can’t find the answer on Google, ask the person who mastered it.
It’s the same as when you want to find something in your kitchen but don’t know where it is and are too lazy to look for it; you’ll ask someone even before you try to find it, right? Myself and my mother used to do the same thing, but not anymore since we both say “first make an effort to look for it, then ask.”
It’s the same in the blogging world. When no one is reading your blog, there may be many simple answers available online.
I’m not going to ramble too much (I already did tho!), so if it feels like no one is reading your blog or even if you have a medium-sized audience that you want to grow even more, then this post is totally for you.
Your content is not being useful
Content. Content. Content.
Rule #1 of blogging for an audience: your post must be so useful they can’t ignore you. Try writing long-form posts where you deeply expand on a topic that could help your target audience.
Give out freebies like worksheets or e-books. Write how-to tips that are clear, and organized, and leave little room for questions. The point here is that it’s difficult for people to get deeply hooked on a blog where you write about your day-to-day or where you share vague tips rather than incredibly helpful tutorials.
For example, I’d like to gain insight into creating a media kit and would look it up. Unfortunately, most posts merely discussed how important it is, rather than how to create the right media kit, what things I must include in them, and how I calculate my rate. Some of them may be 300-500 words long.
I didn’t mean anything bad when I said this. I understand if they want to keep their rate private (I’ll do the same). I’m perfectly fine. At the very least, you should be able to be explicit about what should be included in the media kit and how to fix it so we don’t feel humiliated while sending it to brands, right?
Finally, I came upon an article that gave me her price rate template (after she had hidden the price). Thank you very much, girl!
So, when you’re creating content, remember to ask this yourself:
- Who’s this for?
- Are you trying to inspire or help someone?
- Does my content answer the problem they have?
Be clear about what you’re doing and who it’s for.
Your blog posts look boring
When creating and publishing content, it’s not only about writing but also an art form. You need to make your blog posts entertaining enough to keep your audiences engaged throughout the entire blog post. If your posts are nothing but text with long paragraphs, then your readers will get bored quickly and leave your website halfway through reading the blog post.
It’s best to keep your paragraphs no more than three sentences long to improve readability. You can build trust with your audiences by mentioning research and case studies to back your theories. Don’t be afraid to use lots of stock images or infographics in your blog posts. After all, a picture is worth a thousand words.
You don’t have a strategy
Without having any proper strategy, no one will know your blog exists.
Starting from launching your blog, planning content ideas, creating posts or products, designing your graphics, and promoting your blog. You need a strategy to execute all of them.
There is a resource that I recommend to boost your blogging strategy:
Blog Traffic Ebook – filled with over 100 pages ($60 worth of bonuses) will help you with blog traffic, SEO, social media strategy, and bonuses like 100 places to promote your blog + 100 Facebook groups for bloggers!
In my simple blogging mistakes most bloggers make, I mentioned that it’s actually more important that you’re blogging consistently when you’re just getting started.
Let’s say that if you hit 500 unique visitors in a month and convert them into dedicated subscribers and create high-quality, beautifully written content, no one is ever going to come back for more if, well, there isn’t more.
Getting people hooked on your content but failing to publish on a frequent and consistent basis is a great way to make them lose interest.
Commit to a publishing schedule, and stick to it. If time is an issue, start with one post a week and work your way up. Spend 1-2 hours a day writing your content. Frequency is key to a successful business blog and a tribe of dedicated readers.
Your blog is unfocused
You have a lot of interests (me too). I totally get that.
During my six months in the blogging community, I focused solely on creating blogging tips. But I want more, and I’m interested in other areas as well. Then, on Merry of August, I add home interiors, self-care, and personal growth.
But just because you have a lot of interests and ideas, doesn’t mean all of those interests belong on your blog. Creating a focused site with a few relevant-to-your-ideal-audience topics is a much better plan than blogging.
A lot of people who want to blog about everything under the sun will label themselves as “lifestyle blogger.” That’s fine, of course. You can be a lifestyle blogger if you’d like, but I can tell you that it will be more difficult for you, since your blog doesn’t have a clear focus, aside from your many interests.
The bottom line is this: it will be harder to grow your audience if each of your readers can only relate to a fraction of your posts. Rather, you’ll grow your blog much faster if you get more specific. If your blog is focused enough, your readers should be able to visit your site and want to read almost every article.
But, after adding additional topics, my daily traffic in January 2021 topped my daily traffic in 2020, based on my personal experience. Every day, I could double my traffic. I figured it was because I’d been working hard on SEO for months and some keywords had performed exceptionally well.
I’ve read in some Facebook groups that as long as you have no more than 5-6 categories, that’s fine. You can try to experiment with it if you have many interests to share with your audiences. See if it will double your traffic or not.
You’re not promoting your content
Think of your blog as a tree. Your blog might be a large trunk in the middle, but with only a trunk, your tree is going to look like a dead tree. To grow a thriving blog, you need to add branches. And here in the case of blogging, your branches are your social media platforms and your email marketing.
It doesn’t matter how useful your blog content and your blog design are if people can’t discover them. To make your blog discoverable, you have to promote it. This includes consistently promoting your blog posts through your social media platforms.
Social media is absolutely huge for growing your blog. A lot of people think that you can just publish blog posts and comments or followers will come. If that’s your strategy, I’m sure you will quit blogging for less than two months.
Blogging is social, without a doubt, being active and engaged on social media has helped me grow my blog. You can join Twitter and Facebook daily threads to discover new blogs and engage with other bloggers.
Social media allows you to meet your audience and what I like the most I could meet many supportive bloggers and make friends with them. Not to mention, it allows you to begin creating connections and conversations that you can drive back to your blog posts and products. You can also form deeper bonds with your readers, which will make them more invested in you.
Your website isn’t optimized for search engines
While promoting on social media and email marketing are two great ways to generate quick traffic, organic search traffic will likely be the number one source that will generate a continuous stream of traffic to your blog free of charge.
After working hard on all aspects of SEO, now I receive daily traffic from organic searches. That’s why it’s important that you optimize each and every blog post you create to rank well on search engines such as Google and Bing. Otherwise, Google won’t even notice your blog, let alone rank your blog posts higher in its search results.
SEO (Search Engine Optimization) is a complicated subject. In fact, there are entire industries built around this process. But you don’t have to be an expert to optimize your blog for SEO. Check my exclusive legit SEO guide to start learning SEO earlier and here are also the best SEO tools to help you practice SEO-ing.
Your blog is poorly branded
Lastly, it’s difficult to grow your audience if your site is cluttered, confusing, or visually unappealing. People will take you more seriously if you have a professional, consistent design. Don’t worry, I save you time by creating this WordPress Themes For Blog and picking your best theme that fits your niche and yourself.
This doesn’t mean you need to max out your savings account on a custom design, it just means you shouldn’t use a new font for every blog post (even if you found your new favorite font that you just want to use on everything).
I also recommend you choose your color palette for your brand so you can use these colors for creating graphic designs or anything for your blog. That is what makes you different and unique.
Which reasons do you think why no one is reading your blog?