This post was most recently updated on September 18th, 2023
AD: This is a collaborative post

Step into a home adorned with the timeless charm of oak, and you’ll instantly feel its warm and inviting embrace—a style choice that never goes out of fashion. In the heart of every modern home, especially the living room where cherished moments unfold, luxury and sophistication take center stage.
Even if you’re not an interior design pro, you know that oak wood flooring is the epitome of elegance. It’s that classic look, that enduring appeal. But, if you’ve been living with authentic oak flooring, you might have noticed a few signs of wear and tear—a scratch here, a scuff there.
Perhaps it’s time to bid adieu to those imperfections and embrace a new kind of flooring—Luvanto luxury vinyl flooring. Why settle for less when you can have a floor that’s not only on-trend but also a staunch defender against the chaos of modern living?
Spot the Difference
Luvanto has learned quickly that modern flooring options must offer realistic, if not almost HD-quality, design. Therefore, their luxury vinyl tiles and planks have been created using multi-layered manufacturing to intensify the detail and quality of the image that is produced. In the case of oak vinyl flooring, you get a mixture of high and low lights as well as naturally formed details that you’d expect to find on authentic oak planks.
The extra bonus with vinyl flooring is that you can maintain the high quality of your new flooring quite simply because of the protective surface coating, which is anti-scratch and moisture-resistant. These brilliant additions maintain the original state of each plank and tile to ensure that you’re not going to be replacing planks and tiles every few months.
Certainly, a welcome benefit on those occasions when cleaning is required.
Additional Attributes
A familiar favorite on your quest to find the perfect new floor will be comfort and warmth. In comparison to vinyl flooring, real oak wood flooring often absorbs the temperature of the environment in which it sits. Meaning that if it’s cold outside, it’s likely to be cold underfoot. Whereas vinyl flooring locks in heat throughout the day, so your feet stay toasty long after the sun has set. It is also compatible with underfloor heating and has warp-prevention properties.
Eco-Friendly
More recently, homeowners have become more conscious of which environmental materials enter their homes and try to keep non-recyclable ones to a minimum. So, when it comes to flooring, it makes sense that the eco-conscious no longer sees authentic wood flooring as an option.
Vinyl is the best eco-friendly flooring product on the market—not to say that it always has been, but Luvanto as a brand has learned to adapt and reinvent itself according to consumer requirements and trends.
Luvanto luxury vinyl flooring refrains from using harmful chemicals and leaving behind waste cuts of plank and tiles, and if there are, then they can be cut up and recycled. The Luvanto click range also means that no chemicalized glues are required, just simply ‘click’ the planks into place.
If oak is your idea of the perfect wood flooring, why not challenge yourself and see if you can’t do better than the real thing with Luvanto luxury vinyl flooring as the cheaper and more durable option for new home flooring.

Great recommendation! Thank you for sharing your flooring choices, I love hard wood floors and these look gorgeous x
I noticed it too. When people now buy a home. They are more careful with everything. Great post!
I’m in LOVE with Oak flooring but unfortunately I live in an apartment. It’s something I definitely want when I have my own home someday. x
These floors look great. I used vinyl flooring in my house, but a bit more basic..not the luxury kind…these look so much better!
This makes me wish I could renovate my home! It’s so tough being in a townhouse where I can’t do any kind of redesigning – no painting, changing the flooring, or installing new hardware. BUT hopefully in the next couple of years I’ll be in my own home and I can install something like this!
This sounds like an incredible option! Our house is 85% hardwood floors, original to the house. I LOVE the look of wood flooring but it can be a lot of work if you’re going to keep it looking sharp. The fact that you can enjoy the look of wood flooring without the work, that’s a HUGE win!